Plump Up The Jam Lipstick

(119)

Lipstick – 2.5 ml/0.08 fl.oz.

Colour – Plump Up The Jam

Rich, vibrant colour in a nourishing, lightweight matte formula. High-quality, and long-lasting, these lipsticks glide on effortlessly for a flawless finish—no lip liner needed.

Plump up the Jam is a rich plum lipstick with warm undertones.

Not sure about the colour? Click the TRY-ON icon in the bottom left of the screen to launch our virtual try-on experience.

Weightless feel

Non-sticky

Matte finish

Vibrant colour

  • Non-sticky
  • Super-pigmented
  • Weightless feel
  • Buildable colour

Pro tip for choosing a colour

Lipstick shades may darken slightly as they dry. If you're browsing colours on your phone, be aware that blue light filters can affect how the shades appear. Adjust your screen settings for accuracy, and don’t forget to check photo reviews below for real-life examples.

Application

  1. Wipe excess product from the applicator tip.
  2. Use the tip to outline your lips, following their natural shape.
  3. Fill in with the flat side of the applicator and let it dry.
  4. For a softer, sheer look, gently blur the edges with your finger while the product is still wet.

Removal

Easily remove with our Self Love Oil—it melts away your lipstick (and your worries) effortlessly.

Orders ship from our Melbourne warehouse within 1–2 business days (excluding sale periods) via Australia Post.

  • AU Standard: $5.99, or free on orders $50+. Estimated 2–8 business days.
  • AU Express: $12.50, or free on orders $150+. Estimated 1–4 business days.
  • New Zealand: NZD $8, or free on orders NZD $50+. Estimated 6–9 business days.
  • USA: USD $8.50, or free on orders USD $85+. Estimated 6–9 business days.
  • Everywhere else: AUD $16 on all orders. Estimated 6–9 business days.

Returns: You can return eligible full-priced products within 60 days of receiving your order for a refund. Read more here.

60 DAY RETURNS • SPEEDY CUSTOMER SERVICE • 24 HOUR DISPATCH •

60 DAY RETURNS • SPEEDY CUSTOMER SERVICE • 24 HOUR DISPATCH •

60 DAY RETURNS • SPEEDY CUSTOMER SERVICE • 24 HOUR DISPATCH •

60 DAY RETURNS • SPEEDY CUSTOMER SERVICE • 24 HOUR DISPATCH •

Key Ingredients

Tocopheryl Acetate

Vitamin E acts as a natural moisturiser, anti-aging agent, and protects the lips from environmental stressors. It can also improve the texture of the lips by making them softer, smoother, and reducing roughness.

Sodium Hyaluronate

The salt form of Hyaluronic Acid, it has skin-replenishing and hydrating benefits to tackle dryness and help keep skin soft. It works to replenish lost moisture and hold onto it, and can hold almost 1000 times its weight in water to leave skin hydrated and plump.

A humectant which helps to attract and retain moisture in the lips, to prevent dryness and chapping. Butylene Glycol also helps to improve the texture of lipstick, allowing easier to apply and providing a creamy and smooth finish.

A fatty acid ester used for its emollient and moisturising properties which softens and smooths lips while also providing a protective barrier against moisture loss.

Isododecane, Isocetyl Stearate, Hydrogenated Castor Oil/Sebacic Acid Copolymer, Trimethylsiloxysilicate, Kaolin, Disteardimonium Hectorite, Synthetic Beeswax, Glyceryl Behenate, Silica Dimethyl Silylate, Propylene Carbonate, Aroma (Flavour), Ethylhexyl Palmitate, Tocopheryl Acetate, Butylene Glycol, Caprylyl Glycol, Phenoxyethanol, Sodium Hyaluronate, Hexylene Glycol. +/- (May Contain): CI 77891 (Titanium Dioxide), CI 42090 (Blue 1 Lake), CI 15850 (Red 7 Lake)(Red 6), CI 77492, CI 19140 (Yellow 5 Lake), CI 77499 (Iron Oxides).

Vegan. Made in Italy.

CRUELTY FREE • VEGAN • 2% OF REVENUE TO CHARITY •

CRUELTY FREE • VEGAN • 2% OF REVENUE TO CHARITY •

CRUELTY FREE • VEGAN • 2% OF REVENUE TO CHARITY •

CRUELTY FREE • VEGAN • 2% OF REVENUE TO CHARITY •

CRUELTY FREE • VEGAN • 2% OF REVENUE TO CHARITY •

CRUELTY FREE • VEGAN • 2% OF REVENUE TO CHARITY •

HOW TO APPLY

1. Wipe as much product off the applicator as possible.
2. Use the edge of the applicator to outline your lips.
3. Fill in using the flat side of the applicator.
4. Allow to dry for a few minutes (the shade will darken slightly!)

FUTURE PROOF LIPSTICKS

Our Hyperreal Liquid Lipsticks meet CertClean accreditation standards, so they’re not just made with sustainable, cruelty-free ingredients, but they perform better than their not-so-nice counterparts.

LIPSTICK QUIZ

Not sure which colour is more suited to your skin tone?

TAKE OUR QUIZ

FAQs

They last longer than your average lipstick, but we wouldn't claim 12 hours. Wear time depends on your skin type, lip prep and daily habits.

Most customers say it lasts really well (just read the reviews), but if you’ve got oily skin, it may wear off faster.

Gloss lipsticks are packed with oils to give that shiny finish. Matte lipsticks, like ours, are designed to dry down and stay put. Ours are water-resistant, longer-lasting than a gloss lipstick and won’t dry your lips out, but they’re not hydrating either.

If you want your lipstick to feel like a lip balm, this probably isn’t for you.

Matte lipsticks aren’t creamy or moisturising, they’re made to stay put. The matte finish also brings out skin texture, so if you're trying to smooth over dry or chapped lips, this won’t help.

These are bold, full-coverage lipsticks. If you’re after a barely-there nude look, this isn’t the right formula for you.

We’ve professionally colour matched our swatches on a calibrated screen — but every screen is different.

Most phones have blue light filters or True Tone settings, especially in the evening, which can shift how colours appear.

Our photos were also shot in a studio with flash lighting, so shades may look different in natural light. If you’re unsure, try viewing the photos during the day with your brightness turned up.

We recommend using our Overachiever Balm Cleanser. It gently breaks down the long-wear formula, making removal effortless without drying out your lips.

In fact, any oil will remove this formula, so be careful when having your morning coffee or applying your lipstick over moisturisers etc.

Absolutely. We offer a 30-day money-back guarantee, no questions asked. You’ll just need to cover the cost of returning it to us.

Write a Review
average rating 4.5 out of 5
Based on 119 reviews
  • 5 Stars
    93 Reviews
  • 4 Stars
    12 Reviews
  • 3 Stars
    6 Reviews
  • 2 Stars
    2 Reviews
  • 1 Star
    6 Reviews
88% of reviewers would recommend this product to a friend
Product Quality
Rated 4 out of 5
119 Reviews
Reviewed by Sarah G.
Verified Buyer
I recommend this product
Age Range
41 - 50 years
Rated 5 out of 5
Review posted

Vivid colour

Love the strong colour! Great lipstick and texture.

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Rated 5 out of 5
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Reviewed by Pam f.
Verified Buyer
I recommend this product
Age Range
51 - 60 years
Rated 5 out of 5
Review posted

Fantastic

I have been very impressed with this range as it does indeed stay on pretty much all day and doesn't clump or make your lips dry out. I have been wearing it everyday since receiving and it glides on with or without lipliner and stay put all day even while drinking or eating. I rate it!

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Rated 5 out of 5
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Reviewed by Susan P.
Verified Buyer
I recommend this product
Age Range
I'd prefer not to say
Rated 5 out of 5
Review posted

Excellent colour for when you want a strong look

Love this one - a perfect purple! Not crazy purple, but strong enough for dark clothes.

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Product Quality
Rated 5 out of 5
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Reviewed by Larise C.
Verified Buyer
I recommend this product
Age Range
51 - 60 years
Rated 5 out of 5
Review posted

Pop of colour

Vibrant plum shade, a little goes a long way

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Product Quality
Rated 5 out of 5
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Reviewed by Phil W.
Verified Buyer
I recommend this product
Age Range
41 - 50 years
Rated 5 out of 5
Review posted

Great colour!

Love this colour and I feel like it's very soft on your lips and has great 'stick-ability'

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Product Quality
Rated 5 out of 5
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Plump Up The Jam Lipstick