They last longer than your average lipstick, but we wouldn't claim 12 hours. Wear time depends on your skin type, lip prep and daily habits.

Most customers say it lasts really well (just read the reviews), but if you’ve got oily skin, it may wear off faster.

Gloss lipsticks are packed with oils to give that shiny finish. Matte lipsticks, like ours, are designed to dry down and stay put. Ours are water-resistant, longer-lasting than a gloss lipstick and won’t dry your lips out, but they’re not hydrating either.

If you want your lipstick to feel like a lip balm, this probably isn’t for you.

Matte lipsticks aren’t creamy or moisturising, they’re made to stay put. The matte finish also brings out skin texture, so if you're trying to smooth over dry or chapped lips, this won’t help.

These are bold, full-coverage lipsticks. If you’re after a barely-there nude look, this isn’t the right formula for you.

We’ve professionally colour matched our swatches on a calibrated screen — but every screen is different.

Most phones have blue light filters or True Tone settings, especially in the evening, which can shift how colours appear.

Our photos were also shot in a studio with flash lighting, so shades may look different in natural light. If you’re unsure, try viewing the photos during the day with your brightness turned up.

We recommend using our Overachiever Balm Cleanser. It gently breaks down the long-wear formula, making removal effortless without drying out your lips.

In fact, any oil will remove this formula, so be careful when having your morning coffee or applying your lipstick over moisturisers etc.

Absolutely. We offer a 30-day money-back guarantee, no questions asked. You’ll just need to cover the cost of returning it to us.