Swipe Up Mascara

Tubular mascara wraps each lash in tiny "tubes" that lengthen and define without smudging. Unlike traditional mascaras, which coat lashes with pigment, tubular formulas stay put until removed with warm water.

Italian-made mascaras stand out not only for advanced technology and rich pigments but also for meeting Europe’s strictest cosmetic regulations, so every ingredient is safe and high-quality. With this expertise, our tubular formula delivers intense volume, length, and flawless, smudge-proof wear—without clumping or irritation.

Tubular mascara forms lightweight, flexible tubes around each lash that resist smudging, flaking, and smearing, even through humidity or sweat. The tubes stay intact until you intentionally remove them, keeping lashes looking fresh all day.

Start with clean, dry lashes and apply a two light coats, letting each layer set briefly. Wiggling the wand at the lash roots and sweeping up to the tips helps create lift, length, and separation without clumping.

Yes, tubular mascara can be layered! Applying thin coats and letting each coat set slightly helps build volume without clumping, giving you a natural or dramatic look based on how many layers you add.

Yes, tubular mascara is generally safe for sensitive eyes and contact lens wearers. Its smudge-resistant formula reduces the risk of flaking, which can irritate eyes, making it a popular choice for those with sensitivities.

Tubular mascara removes easily with warm water and gentle pressure. Simply press a warm, damp cloth to your lashes, then slide the tubes off with your fingers. No makeup remover is required, and there’s no harsh rubbing!

Tubular mascara is ideal for length and definition, giving lashes a naturally lifted, separated look. Some formulas also build volume, especially if layered lightly, for a fuller lash effect.

Yes, tubular mascara is resistant to water, sweat, and humidity, making it a great choice for long days, workouts, or humid climates. The tubes only loosen with warm water, so they won’t run or smear during the day.

Tubular mascara lasts up to 12 hours or more without smudging or flaking, giving you all-day wear with minimal touch-ups. It’s designed to stay fresh and intact from morning to night.

Yes, tubular mascara is great for everyday wear. Its gentle removal method minimises lash breakage, making it safer for daily use than traditional mascaras that may require more aggressive removal techniques.